- Aug 25, 2020
- Reaction score
Grand Theft Auto 6 could be released in Fiscal Year 2024 (April 2023 to March 2024), according to a financial analyst's assessment of the company's planned marketing spend – but there are other non Grand Theft Auto-related possibilities for that spend. Analyst Jeff Cohen (via VentureBeat) points to recently released financial information from Take-Two, parent company of GTA developer Rockstar, which discloses the company's minimum marketing spend for the next five financial years. Cohens noticed that the latest information pointed to the company shifting a spike in marketing spend from FY 2023 to FY 2024, with at least $89.2 million now set aside for that year. [widget path="global/article/imagegallery" parameters="albumSlug=every-ign-rockstar-game-review-ever&captions=true"] The surrounding years' marketing commitment settle at around the $35-40 million mark – that massive increase could be seen as due to Take-Two wanting to provide the appropriate level of support for the sequel to the most successful entertainment product in history. This is by no means a certainty, however. Cohens notes that a similar Fiscal Year marketing spike was used to "accurately [predict] the launch of Red Dead Redemption 2 prior to that game's announcement." As noted by GamesIndustry.biz, Take-Two reports did note a spending spike for FY 2019, when Red Dead Redemption 2 eventually arrived, but those reports were released a year before the game's first delay was announced. Red Dead Redemption 2 was originally scheduled to arrive in FY 2018, with a far smaller marketing spend attached to that year. Take-Two has previously made clear that much of its marketing spend goes into securing licensing agreements with sports teams and players, and it may be the company expects a major deal to take place during that window of time. Essentially, while this is definitely an interesting bit of information, it's by no means cast-iron proof of a GTA 6 release in that window. [poilib element="poll" parameters="id=03b7bbce-81c1-414f-8e20-4e826165107a"] Multiple sources, including IGN's own, have indicated that Rockstar is working on GTA 6, but that it is years away at this point in time. Take-Two recently called its line-up of games its "strongest pipeline in [the company's] history", with 93 games set to be released in the next five years. GTA 6 has, of course, not been officially announced - and likely won't be for some time yet. When it does arrive, it will be the first 3D GTA game not to have been written by Rockstar co-founder Dan Houser after he left the company last year. There's a great deal of speculation about where the next game will take place, and we've got our own best guesses about that. [poilib element="accentDivider"] Joe Skrebels is IGN's Executive Editor of News. Follow him on Twitter.